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Sports Direct Wants to Go Upmarket and Its Founder Already Has Dynasty in Mind - Bloomberg

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Mike Ashley is best known for selling cheap tracksuits in the U.K. Now, he is thinking more like a bling king.

The billionaire behind Sports Direct, who bought out the fancy but failing department store chain House of Fraser in 2018, is elevating a scion to a senior role, just as it’s been done at LVMH Moet Hennessy Louis Vuitton SE and Prada SpA. Ashley’s company — now Frasers Group Plc — confirmed on Thursday he was preparing to hand over his chief executive officer role to his future son-in-law, Michael Murray.

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August 09, 2021 at 12:30PM
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Sports Direct Wants to Go Upmarket and Its Founder Already Has Dynasty in Mind - Bloomberg
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