Acquisitions of direct-indexing companies by major asset managers are all the rage, but some are more difficult to understand than others. Prudential Financial (ticker: PRU) subsidiary PGIM Investments’ announcement that it’s acquiring Green Harvest Asset Management this October raises some important questions that advisors venturing into the direct-indexing realm need to unpack.
Direct-indexed portfolios are privately managed accounts that seek to mimic a benchmark. But unlike funds, they can also be customized to suit an...
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November 02, 2021 at 08:20PM
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Why Did Prudential’s PGIM Buy an Indirect Direct-Indexing Shop? - Barron's
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