Small towns now account for 40-50% of sales of several premium direct-to-consumer (D2C) brands across grooming and beauty, wellness foods, wearables, cookware and appliances with heightened digital adoption and online shopping amid the pandemic. Brands such as boAt, Bombay Shaving Company, Wonderchef, Kapiva, mCaffeine and Mamaearth expect further increase in demand from small towns, driven by affordability and first-time consumers. “Almost
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November 22, 2021 at 07:30AM
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Direct-to-consumer brands settle down in small town India - Economic Times
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